Affordable. Reliable. Different.

Since opening our doors on August 12, 2005, The Driving Factor has been dedicated to providing affordable, reliable transportation to our customers. We pledge to never be “your ordinary car dealer.”

The Driving Factor Customer Care Pledge

Every vehicle on our lot comes with our exclusive Customer Care Pledge, built on three core promises:

  • Complete Transparency: Honest communication throughout your entire purchase.
  • No Hidden Fees: The price you see is the price you pay, with no surprise charges.
  • Dedicated Support: A friendly, accessible staff genuinely committed to your needs.

Quality Vehicles You Can Trust

We work hard to ensure you have a stress-free, confident car buying experience:

  • Thorough Inspections: Our staff personally selects each vehicle and has it inspected for mechanical issues.
  • Free CARFAX Reports: Every vehicle comes with a full history report so you know the details before you buy.
  • Drive Away in Minutes: We provide a simple and fast process from start to finish to get you on the road in your new purchase.

Our Roots & Leadership

Our business journey originally began with Bob Hembree Chevrolet, establishing a long-standing legacy of local automotive service. The Driving Factor was built on those same foundational principals of trust, quality, and industry experience. Today, we carry that same valuable experience forward as an independent dealership focused on delivering excellence to our vehicle buyers. We work hard for you, the customer to make sure that you have a good car buying experience. If you’re in the market for a car, truck or SUV,…come down to the The Driving Factor. We look forward to seeing you!

– Bob Hembree, Owner

If we can be of service to you or anyone you know, please come and visit us to see the difference at
The Driving Factor Auto Sales
1742 Blount Ave, Guntersville, AL. 35976

256-505-3366